OOH Media Types

Mall Advertising and Lookwalkers

Key Attributes

• 70% of brand purchase decision takes place in the Mall
• The advertiser can get ownership of the space.
• Long dwell times in the Malls.
• Advertising takes place near point of purchase.
• Allow the advertiser to reach its target market in areas where they cannot reach by arterials, gyms or other media types.
• Various types of mall mediums available across South Africa.